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LifeLock vs Identity Guard Comparison

In an increasingly digital world, safeguarding your personal information has become more critical than ever. With the rise in identity theft and data breaches, individuals are seeking reliable solutions to protect their identities and secure their online presence. Two prominent players in the identity protection industry are LifeLock and Identity Guard. In this article, we will compare and contrast the features, services, and benefits offered by LifeLock and Identity Guard to help you make an informed decision.

FeaturesLifeLockIdentity Guard
Monitoring ServicesMonitors personal data, credit cards, bank accounts, public recordsMonitors financial accounts, credit reports, personal information, dark web
Alerts and NotificationsEmail, phone, and app alerts for suspicious activityEmail, phone, and app alerts for suspicious activity
Identity Theft Insurance and RecoveryInsurance coverage, dedicated specialists for recoveryInsurance coverage, dedicated specialists for recovery
Additional FeaturesVPN services, Norton antivirus software (higher-tier plans)Social media monitoring, anti-phishing mobile app, keystroke encryption software
PricingVariety of subscription plansVariety of subscription plans
Customer Support24/7 phone, email, and online chat support24/7 phone, email, and online chat support


LifeLock and Identity Guard are both renowned companies offering comprehensive identity protection services. They strive to proactively monitor personal data, detect potential threats, and provide rapid response and recovery services in the event of identity theft.

Monitoring Services

Both LifeLock and Identity Guard offer robust monitoring services that keep a constant eye on your personal information. LifeLock monitors various data points, including your Social Security number, credit cards, bank accounts, and public records. Identity Guard, on the other hand, provides extensive monitoring of financial accounts, credit reports, and personal information such as email addresses and Social Security numbers. It also monitors the dark web for any compromised data.

Alerts and Notifications

When it comes to alerting customers about potential threats, LifeLock and Identity Guard offer similar features. They promptly notify you via email, phone, or mobile app whenever suspicious activity is detected. This includes alerts for credit inquiries, changes of address, or unauthorized use of your personal information.

Identity Theft Insurance and Recovery

LifeLock and Identity Guard provide identity theft insurance as part of their services. LifeLock offers coverage up to a specific amount depending on the plan, whereas Identity Guard provides insurance up to a predetermined limit. In the unfortunate event of identity theft, both companies offer dedicated specialists to guide you through the recovery process, helping with document replacement, legal assistance, and financial reimbursement.

Additional Features

LifeLock and Identity Guard differentiate themselves by offering additional features. LifeLock provides VPN services to protect your online privacy and secure your internet connections. They also offer Norton antivirus software as part of their higher-tier plans. Identity Guard, on the other hand, offers social media monitoring, an anti-phishing mobile app, and keystroke encryption software for added protection.


Pricing is an essential consideration when choosing an identity protection service. Both LifeLock and Identity Guard offer various subscription plans, with pricing dependent on the level of coverage and services included. It is important to carefully review the features of each plan and determine which best suits your needs and budget.

Customer Support

Both companies prioritize customer support and have dedicated teams available to assist users. LifeLock offers 24/7 customer support via phone, email, and online chat. Identity Guard provides similar support channels, ensuring that customers can reach out for assistance whenever needed.

Comparison Conclusion

Choosing between LifeLock and Identity Guard ultimately depends on your specific requirements and preferences. LifeLock offers comprehensive identity protection services with additional features such as VPN and antivirus software. Identity Guard focuses on proactive monitoring, including dark web scanning, social media monitoring, and mobile app protection. Consider your budget, desired features, and the level of protection you require to make an informed decision.