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LifeLock vs Aura Comparison

In this rapidly digitizing world, protection against identity theft is more important than ever. Two popular services in this field, LifeLock and Aura, offer different approaches and features to protect your identity. This article will compare and contrast these two companies to help you make an informed decision.

BackgroundEstablished in 2005, provides identity theft protection servicesNewer company offering comprehensive digital security platform
ServicesOffers three protection tiers, provides dark web monitoring, credit monitoring, and identity theft restorationProvides identity theft protection along with VPN, password manager, and antivirus
PricePlans range from $9.99/month to $29.99/monthPackages range from $10/month to $30/month
Customer ServiceOffers 24/7 customer supportAlso offers 24/7 customer support


LifeLock is a well-known name in the field of identity theft protection. They’ve been offering identity theft protection services since 2005. LifeLock provides a range of services including credit monitoring, identity theft protection, and restoration services.

Aura is a comprehensive digital security platform that offers a broad range of security services, including identity theft protection. Aura has a more recent entry into the market, but they’ve quickly made a name for themselves with comprehensive protection services.



LifeLock offers three main protection tiers: Standard, Advantage, and Ultimate Plus. Each provides a different level of service, including dark web monitoring, credit monitoring from one or three bureaus, and insurance for personal expenses in case of identity theft. In the premium tier, they also offer 401k and investment activity alerts, which is a unique offering.

LifeLock’s identity restoration services are comprehensive, and they offer a US-based Identity Restoration Specialist to help manage the process.


Aura, on the other hand, combines multiple facets of digital security in its offering, not only identity theft protection. They offer a more holistic security package, which includes VPN for privacy, a password manager, and an antivirus.

Aura’s identity theft protection is comprehensive and monitors financial transactions, personal information on the dark web, and credit reports from all three bureaus. They also provide services for identity restoration and a $1M identity theft insurance policy.


LifeLock’s pricing ranges from $9.99 per month for the Standard plan up to $29.99 per month for the Ultimate Plus plan.

Aura’s pricing starts at $10 per month for their Essential package, going up to $30 per month for their Ultimate package.

It’s worth noting that both services often offer promotions and discounts, so prices may vary.

Customer Service

LifeLock has 24/7 live customer support, which customers have generally reported as satisfactory.

Aura also offers 24/7 customer support, and they have a solid reputation for responding to customer issues.


Both LifeLock and Aura offer strong protection against identity theft. If you are looking for a well-established brand with a track record and primarily concerned about identity theft protection, LifeLock is a strong contender.

However, if you want a more holistic digital security package that goes beyond identity theft, Aura might be a better choice. Their offerings go beyond identity theft protection and delve deeper into general digital security, such as antivirus software and VPN services.